Valentine’s Day Marketing Ideas
With the holidays and New Years in our rear view mirror, the next big marketing holiday on the horizon is Valentine’s Day! How will you be celebrating with your customers and employees this year? We’ve rounded up a few fun ideas for your inspiration and consideration!
Valentine’s Day Fundraiser
On January 6, Friendly’s Ice Cream will launch their 34th annual “Cones for Kids” campaign. The Valentine’s Day campaign, which runs through February 13, benefits Easter Seals Disability Services through the sale of Valentine’s Day coupons which are redeemable for ice cream and other goodies. Easter Seals Disability Services provides recreation and camping services for people of all ages with disabilities. We love this idea! How could you make it work for your business and a local charity in need?
Romance-Themed Cooking Classes
Sur La Table is offering a variety of romantic cooking classes in February. Customers can learn how to make Valentine’s macarons, luscious truffles, or a romantic meal for two. How fun! Not only do the classes provide a fun event for customers, but they encourage customers to purchase equipment used during the class with a voucher for a discount! This idea is easily adaptable for a gourmet food shop (show customers how to use your specialty goods to create a memorable meal) or wine shop (show customers how to pair wine with various bites to wow their significant other).
Anti-Valentine’s Day Dinner
City Tap House in Washington, D.C. is hosting an “Anti-Valentine’s Day Dinner” to cater to those not-so-romantic customers out there. By partnering with Allagash Brewing Company, they’re offering a 4-course meal, paired with limited edition sour beers. We like celebrating the non-romantic side of the holiday, especially by incorporating sour beers. Your bar or restaurant could easily host an anti-Valentine’s Day dinner or event – get creative and think about your customers and what they would want!
It’s not uncommon for Krispy Kreme to create special occasion doughnuts for various holidays. But, we like that even though these Valentine’s Day doughnuts aren’t launching until January 26, they’ve started pre-promoting them in various print advertisements to build awareness. Your bakery or specialty retail shop could do the same!