Overview Depending on what type of small business you run, it might be beneficial to you to check in with your customers on the anniversaries of their “big purchases.” Details [...]
Overview Think about how many times you’ve caught up with a friend over a cup of coffee, a cold beer or a nice meal. Now, if you look around your restaurant or cafe, I bet you’ll find [...]
Overview As a small business owner, you’ve probably faced your own busy season(s). If you’re a retailer, this can be around the holidays. If you’re a restaurant or a bar, maybe [...]
Overview Word of Mouth happens when you’re doing something so well, others can’t help to talk about you. They remark about you. You literally become remarkable! Someone else speaking [...]
Overview Customer contests are an easy and fun way to interact with your customers. Plus, with a few small modifications, they can be a great way to keep those customers coming back. Details [...]
Overview Your customers’ experience within your location is dependent upon many factors, but one of the outstanding factors is the people that you hire to greet, serve, and help your [...]
Overview It has been said that it takes 12 positive service experiences for a customer to “forget” 1 negative service experience. If you’ve ever tried to make amends with an [...]
Overview Today, there are so many forums for small businesses to receive customer feedback. From social media, to online review sites, to email and in-person conversations – it’s almost hard to [...]
Overview Did you know that within the first 10 seconds of approaching and walking into your store or restaurant, customers make a quick-fire judgment of your business? What factors shape their [...]
Overview Listen up – an estimated 50% of small businesses will fail this year. Hear is one way to make sure your business is not part of that statistic! Details Marcus Lemonis started out as a [...]
Overview “Where’s the restroom?” – “Down that hall, to the right.” (Finger pointing to the back of the restaurant). Has this ever happened to you in a restaurant (or retail store)? And you follow [...]
Overview Today, there are so many forums for small businesses to receive customer feedback. From social media, to online review sites, to email and in-person conversations – it’s almost hard to [...]
Overview While rewarding your team members for high sales or another financial metric are nothing new, have you ever considered rewarding them for providing exemplary customer service? Rewards [...]
Overview The practice of offering your products or services at a reduced price either by offering a percentage off (save 20%) or flat amount (save $20). As a rule, we don’t believe in [...]
How do you communicate with your customers when they aren’t in your store, restaurant or cafe? Do you blog? Tweet? Post on Facebook? All those formats are fine for snippets of information, [...]
Overview An employee performance reward program benefits employees who consistently meet performance expectations and demonstrate certain behaviors. However, it’s not all about gifts, cash [...]
Overview Gift cards can generate significant revenue and profits. Plus, they are an easy way for your existing customers to refer new business your way! Details These days, many shoppers prefer [...]
Overview The men and women in uniform in your community deserve to be celebrated and honored. Every day, they risk their lives to make sure your community is a safe place to live. To give back to [...]
Overview After your Grand Opening Event has come and gone, be sure to show your appreciation to those who have provided their time to make the Grand Opening a success. See the New Store [...]
Overview In-Store Events are a great way to drive current and potential customers to your location for a festive occasion, sample your products and drive sales. Details Often, these events can be [...]
Overview Host an anniversary party for the community to thank your customers AND build awareness with potential customers. Details A store anniversary party is a great excuse to host a re-grand [...]
Overview Book readings aren’t just for book stores or libraries! Your retail shop or café would be the perfect location for intimate book readings. Connect with a local author and your [...]
Overview What better way to show your customers you care about them then by planning a Customer Appreciation Day in their honor? Details First things first… when should you host your [...]
Overview The holidays are the perfect time to say “thank you” to your customers and clients and celebrate! What better way to build community and drive traffic than to have a seasonal [...]
Overview If you run a specialty goods retail shop, creating a specialty membership program for your customers could be a great way to create a base of loyal customers who make regular orders like [...]
Overview If your restaurant, café, spa or retail shop is located in a downtown area, or near various large office buildings, this is a great marketing activity for you. Many office buildings are [...]
Overview A radio station broadcast on-site at your location is a great away to build awareness and drive traffic and trial of your products. This is a great activity for new store openings or for [...]
Overview There are a number of activities your location may engage in that qualify as raffles. These can be great ways to engage your current customers or spread the word about your business. [...]
Overview Partnering with local schools is a great way to integrate your business into your local community and be part of what’s important to your customers. Details During your Community [...]
Overview If your store is opening at the beginning of the school year, or if you’re looking for an opportunity to give back to your local community: collect school supplies and backpacks in [...]
Overview Adding a seasonal menu item to your offerings is an easy way to create excitement about the changing of the seasons, and could drive traffic and trial to your business. Details One of [...]
Overview Social Media is a marketing activity that supports the strategy of creating word of mouth. It uses online tools (like blogs, Twitter, Facebook, etc.) to help spread the word [...]
Overview It’s no secret that social media is an easy way to grow your brand identity and instantly reach your customers (and potential customers). But many retailers, restaurants and other [...]
