What better way to show your customers you care about them then by planning a Customer Appreciation Day in their honor?


First things first… when should you host your Customer Appreciation Day? You could host it on the anniversary of opening your business as a way of saying “Thanks for letting us serve [our community] for [X] number of years!” Or, you could host it on a separate day. You could even make it a quarterly celebration!

Secondly, what is your budget for the event? Labor, supplies, and any giveaways / promotions for the Customer Appreciation Day need to be factored into your yearly budget. If you don’t have a lot of money to spend on your Customer Appreciation Day, that’s ok – this type of celebration is all about making your customers feel special. You don’t have to host a black tie gala! Something as simple and fun as free cupcakes at the register or a special promotion for that day are all you really need to make this day feel different than any other day.

Now that those two logistical points are taken care of, let’s get to the fun part – planning your party!

Here are some ideas to get you started:

  • Ask your customers for ideas on how they would like to celebrate! Post a question on your business’ website or social media outlets and see what comes up!
  • Host a new customer seminar.
  • Sample and demonstrate new products and services.
  • Raffle off gift cards or special items.
  • Set up live music.
  • Have a kid-friendly activities station, so it can be a family affair

Also see In-Store Events: Parties for a detailed Planning Timeline to help.

Lastly, remember to focus on your customers’ wants and needs in all aspects of the planning process.

Here’s an example of a Member Appreciation Day at a local gym.