Word of Mouth happens when you’re doing something so well, others can’t help to talk about you. They remark about you. You literally become remarkable! Someone else speaking on your behalf in a favorable way is one of the most influential and credible forms of marketing.

See the Word-of-Mouth Marketing Guide for the comprehensive approach to this topic.


Word of Mouth is as old as marketing itself. Originally the passing of information orally from one person to another, it now includes activities – with trendy names – such as: buzz, blog, viral, grassroots, brand advocates, cause influencers, social media marketing, and ambassador programs.

We consider word of mouth (a.k.a. WOM) as more of a strategy… and the tools to generate WOM are called marketing activities. Anything you do that makes people talk about you is Word of Mouth marketing, from Social Media to great Destination Events to excellent Customer Service.