The men and women in uniform in your community deserve to be celebrated and honored. Every day, they risk their lives to make sure your community is a safe place to live. To give back to our local heroes in uniform is the least that we can do to show them we appreciate their hard work..


There are many things you can do to be a good neighbor and show appreciation to them.

First, take a look at your sales over the past few months. Are there certain days or nights of the week that are typically slow for you? If so, why not consider making those your days to celebrate the heroes in your community?

Secondly, think about what you can offer them, either on a special day each month or on a regular basis.

  • If you run a coffee shop, it might be something as simple as a complimentary cup of coffee or pastry.
  • Your bar or restaurant could offer these heroes a free appetizer or dessert to accompany their meal.
  • Your retail shop or a spa could offer them a “buy one, get one free” special on a certain item, or a discount on their total purchase for that day.
  • You could even make a standing offer for them like “receive a free beverage and chips with any sandwich purchase.”

Now you have to let the respective departments in your community know about your special offers! Take an afternoon to visit the local fire department(s) and police station(s). Is there a volunteer fire department in your community? Don’t forget about them! Bring menus, business cards, and flyers or brochures for them to spread the word within the department.

Don’t forget to use social media to promote these special days, and remind the departments that you want to celebrate them! Many local fire and police departments have their own Twitter handles, so make sure to mention them in your Tweets!