Good LSM: Summer Sampling

 In Be Calendar Relevant, Build Awareness, Drive Traffic, Drive Trial, Good-Bad LSM

Product sampling is one of our go-to marketing tactics for small businesses. By sampling your products or services, you increase the likelihood that customers will buy your product.

As we move from Spring into Summer, now is the perfect time to revamp your sampling offerings and/or schedule. We love this example of seasonal sampling from The Happy Cook, a locally-owned gourmet kitchen shop in Charlottesville, VA.

Summer Sampling

We love this! Not only are they highlighting a local coffee roaster, but- on a hot summer day, what customer could resist a free iced coffee sample? We bet they’ve got a helpful sales associate ready to tell customers about the coffee, and show them equipment they could use to make iced coffee at home.

Summer Sampling Ideas

Here are some other ideas for seasonal samples for restaurants, retail shops, etc.:

  • Gazpacho or other cool soup
  • Iced tea
  • Fresh-pressed juice
  • New ice cream or frozen yogurt flavor
  • Smoothie demonstrations
  • Condiments for the grill
  • Side dishes to bring to a BBQ
  • Summer cocktail demonstrations
  • Summer products: sunscreen, bug repellant, handy wipes, hand sanitizing gel, etc.

Are you doing any summer sampling at your business?

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