Overcoming Competition At Your New Tourist Location

Suggestions to help you overcome local competition at your new tourist or seasonal location.

In-Store Sampling / Demonstrations

Do sampling or demonstrations in your store to give a chance for your customers to try what you do without risk.

Out of Store Sampling / Demonstrations

Do sampling or demonstrations in your location to provide a chance for your customers to try what you do without risk.

Create A Destination

Engage in activities that make people want to visit your store. Reasons other than simply your products. For example hosting an art event or providing live music will bring customers in for that additional reason.

In-Store Art Event

Hosting an in-store art event serves as a great excuse to bring people into your location at a time possibly different from when they normally visit. And, for an out of the ordinary reason.

In-Store Music

Hosting in-store music events to draw a crowd. That crowd can then be try samples, demonstrations of your product and services, etc.

Direct Mail

Send a mailer – with compelling offer – to homes and/or businesses within an area surrounding your location.