This is where the pieces of your research (Sales Assessment, Trade Assessment, and Community Assessment) come together and provide direction as to which marketing activities should be included in your Local Store Marketing Plan.
The Putting It All Together document asks you to answer a series of YES and NO questions based on what you found out while conducting your different assessments. For those questions that reflect a weakness or threat to your business, we provide suggested remedies.
Complete all the YES and NO questions and use the suggestions provided to identify both Situations that may apply to you as well as Strategies to consider. We’ll be coming back to these later!
So, ,below is the link to the Word document for Putting It All Together.