Suggestions to help you overcome heavy local competition at your new university location.
In-Store Sampling / Demonstrations
Do sampling or demonstrations in your store to give a chance for your customers to try what you do without risk.
Activity: In-Store SamplingOut of Store Sampling / Demonstrations
Do sampling or demonstrations in your location to provide a chance for your customers to try what you do without risk.
Activity: Out of Store SamplingCreate A Destination
Engage in activities that make people want to visit your store. Reasons other than simply your products. For example hosting an art event or providing live music will bring customers in for that additional reason.
Activity: Create A DestinationIn-Store Art Event
Hosting an in-store art event serves as a great excuse to bring people into your location at a time possibly different from when they normally visit. And, for an out of the ordinary reason.
Activity: Art EventIn-Store Music
Hosting in-store music events to draw a crowd. That crowd can then be try samples, demonstrations of your product and services, etc.
Activity: In-Store MusicDirect Mail
Send a mailer – with compelling offer – to homes and/or businesses within an area surrounding your location.
Activity: Direct Mail