Overview Providing your customers with printed and digital offers to “sweeten” the opportunity to visit your location and/or buy something. See also: Details Coupons, when done properly, can be a [...]
Overview Providing catering service is a great way to drive large ticket sales and expose new potential customers to your location and products. Offering “Food To Go” is the easiest form of [...]
Overview On-site catering is akin to setting up and breaking down your restaurant for each job. As opposed to pick-up / drop-off catering options where you prepare everything in the familiarity [...]
Overview Customer contests are an easy and fun way to interact with your customers. Plus, with a few small modifications, they can be a great way to keep those customers coming back. Details [...]
Overview Pose trivia questions for your customers that change on a regular basis. This creates some additional exchange between customers and employees. It gives customers something to talk [...]
Overview Did you know that within the first 10 seconds of approaching and walking into your store or restaurant, customers make a quick-fire judgment of your business? What factors shape their [...]
Overview To encourage visits and traffic to a slower part of the day, create special offers or events for that specific time of day. Details A daypart is a term that means “part of the day.” It [...]
Overview Destination events are events that help to establish your location as not only a place to get the great product or service you offer, but also as a destination for special events. [...]
Overview Your store products and services represent an expertise. Share that expertise with existing and potential clients through customer seminars. Details When customers better understand the [...]
Overview Game nights are fun and easy ways to encourage your customers to socialize and come together as a community. Plus, they are the perfect opportunity for you to drive traffic to your [...]
Overview Most restaurants, wineries, cafes, bars and retail stores are looking for ways to drive traffic to their location. Hosting events is a great way to drive traffic by making your location [...]
Overview Hosting in-store book clubs meetings is a great opportunity for you to expose your business to new customers and to integrate yourself as a part of the community. Details Hosting a Book [...]
Overview Hosting in-store music events featuring local musicians are a great way to connect with your community, make your location a destination and drive traffic. Ensure that the music style [...]
Overview Seasonal events and promotions are a great way to draw repeat customers like Starbucks’ Pumpkin Spice Latte. How can you get your customers excited about the change of seasons? Here are [...]
Overview People love to try before they buy! That’s why sampling and tasting events are usually so successful. No matter your industry, hosting a tasting event at your location is a great way to [...]
Overview Everyone loves trivia – where else can you put to use all those sports stats, pop culture tidbits or random science facts that you’ve held onto for all these years? Create a little [...]
Overview Nintendo’s Wii Sports games have changed the way our society thinks of video games. Games like Wii Bowling and Tennis are highly interactive virtual versions of those real-life sports [...]
Overview The practice of offering your products or services at a reduced price either by offering a percentage off (save 20%) or flat amount (save $20). As a rule, we don’t believe in offering [...]
How do you communicate with your customers when they aren’t in your store, restaurant or cafe? Do you blog? Tweet? Post on Facebook? All those formats are fine for snippets of information, but [...]
Overview An employee performance reward program benefits employees who consistently meet performance expectations and demonstrate certain behaviors. However, it’s not all about gifts, cash and [...]
Overview The men and women in uniform in your community deserve to be celebrated and honored. Every day, they risk their lives to make sure your community is a safe place to live. To give back to [...]
Overview In-Store Events are a great way to drive current and potential customers to your location for a festive occasion, sample your products and drive sales. Details Often, these events can be [...]
Overview What better way to show your customers you care about them then by planning a Customer Appreciation Day in their honor? Details First things first… when should you host your Customer [...]
Overview One of our favorite ways to generate ideas for blogging, promotions or special events is to reference our Marketing Holiday Calendar. The holidays to “celebrate” range from classic [...]
Overview If you run a specialty goods retail shop, creating a specialty membership program for your customers could be a great way to create a base of loyal customers who make regular orders like [...]
Overview If your restaurant, café, spa or retail shop is located in a downtown area, or near various large office buildings, this is a great marketing activity for you. Many office buildings are [...]
Overview There are a number of activities your location may engage in that qualify as raffles. These can be great ways to engage your current customers or spread the word about your business. [...]
Overview Your “Daily Special” board is used to feature both products and services. It could be a sign permanently mounted in-store or an a-frame you bring to the curb – or perhaps you have both! [...]
Overview If your business is located near (or on) a college campus, hosting student-centric events throughout the school year is a great way to drive traffic to your location, and be seen as a [...]
Overview Do customers place orders at the counter or register at your cafe or restaurant? If so, having your employees occasionally “wait” on tables is an easy way to shake things up and make [...]
