LSMerriment: WestJet’s Santa Surprise

 In Be Calendar Relevant, Be Locally Relevant, Be The Leader, Build Awareness, Create Community, Inspiration, Remarkability, Social Media

Nothing says holiday cheer, merriment and the spirit of the season quite like this year’s WestJet Christmas Miracle.

If you haven’t seen it, you must watch.

WestJet’s Digital Command Centre and a team of more than 150 merry WestJetters became Santa’s helpers, delivering personalized gifts to guests arriving in Calgary as part of a true holiday miracle.

Nineteen hidden cameras captured guests at Toronto and Hamilton International Airports confiding their Christmas wishes with a virtual Santa Claus while waiting to board flights to Calgary. Guests were surprised upon arrival when a festively decorated baggage carousel came to life.  On this special day, it was not just their suitcases that arrived, but the gifts they had asked for merely hours before.

While it was planned and a massive undertaking, can you imagine how these travelers felt and that they’ll be WestJet customers for life. The word of mouth that resulted from the act as well as the video launch are huge. Not to mention the viral nature of the video, already topping 11 million shares in a few days!

We love random acts of kindness for customers and guests during the holidays and throughout the year.

Cheers to WestJet!

See all our LSMerriment Articles highlighting holiday local store marketing ideas we’re seeing in-stores and on-line this holiday season.

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