Overview As a small business owner, you’ve probably faced your own busy season(s). If you’re a retailer, this can be around the holidays. If you’re a restaurant or a bar, […]
Overview There’s no better way to truly become part of your neighborhood than to give back to those in need within your neighborhood or city. But don’t worry, you don’t […]
Overview A great way to support local charities is to allow your customers to become involved in the process. Ask them what charities they support, and make a day (or […]
Overview Employees may decide to collectively donate their tips on a given day to a charity – sending a strong message of support to the chosen nonprofit organization. See the Charity […]
Overview Public libraries are a place where people of all ages go to explore, learn, and be inspired. However, these cultural community centers are often undervalued, understaffed and / or […]
Overview Chances are, an elementary or high school in your neighborhood has approached you about donating something (a gift certificate, a gift basket, catering) for a fundraiser or event they [...]
Overview Supporting local charities and/or local non-profit groups that are meaningful to you and to your customers is a great way to stay connected to your community. See the Charity […]
Overview Conduct a volunteer event with a local non-profit organization. See the Charity & Community Give-Back Guide for the comprehensive approach to this topic. Details What a great feeling [...]
Overview Letting your customers know what you do in the community is important to both customers and employees. The Community Board is an opportunity to let customers know how you […]
Overview Are there annual local events that your company should celebrate and participate in? Annual Christmas Fair? New Year’s Celebration? City or National Holidays? Many of these events [...]
Overview Are you opening your new business in a vibrant, artistic neighborhood? Is your location in an extremely artistic neighborhood? If so, holding a customer art contest could be a […]
Overview Engage with your local community by hosting events that benefit a charity that you care about. Have fun, and do good! Details Here are some great examples of restaurants, […]
Overview Most restaurants, wineries, cafes, bars and retail stores are looking for ways to drive traffic to their location. Hosting events is a great way to drive traffic by making […]
Overview Hosting in-store book clubs meetings is a great opportunity for you to expose your business to new customers and to integrate yourself as a part of the community. Details […]
Overview Hosting in-store music events featuring local musicians are a great way to connect with your community, make your location a destination and drive traffic. Ensure that the music style [...]
Overview Adopt A Highway partnerships are a win-win for everyone involved. Local (or national) companies parter with the state departments of transportation to keep a certain stretch of highway [...]
Overview Planting trees can be a great way to demonstrate how much you care about your community and the environment. Details A tree planting activity will probably be done in […]
Overview The men and women in uniform in your community deserve to be celebrated and honored. Every day, they risk their lives to make sure your community is a safe […]
Overview Being a good neighbor to a local theater group can be a great way to become locally relevant. Offer catered service for the rehearsals or performances at your local theater […]
Overview Before your new location opens or if you’re a new manager in your location, take the opportunity to get to know your neighbors! This “meet ‘n’ greet” tour [...]
Overview Is your business located in a shopping center, mall or other cozy community? If so, we bet you share your customers with restaurants, retail shops and other specialty stores. […]
Overview Sending a personalized letter to your local business neighbors about your Grand Opening event is an easy way to build awareness about your new location! See the New Store [...]
Overview Invite your charity partner and local town officials to participate in your Grand Opening Event. See the New Store Opening Guide for the comprehensive approach to this topic. Details The [...]
Overview A ribbon-cutting event is used at a Grand Opening or Grand Re-Opening to celebrate the official opening of a location. It signifies the official opening or start of business. […]
Overview Is your business located in a historically significant building or in a historically significant area? If so, why not leverage that fact to garner interest in your business and […]
Overview When hosting an In-Store Artist Exhibit, it’s a great idea to ‘unveil’ the exhibit with with an Art Opening Event. This is a great way to turn your store […]
Overview What better way to show your customers you care about them then by planning a Customer Appreciation Day in their honor? Details First things first… when should you host […]
Overview The holidays are the perfect time to say “thank you” to your customers and clients and celebrate! What better way to build community and drive traffic than to have […]
Overview Hosting an in-store poetry reading is an easy way to create a connection with your local community. By working with a local school or university (do a little research […]
Overview Joining your local Chamber of Commerce or Neighborhood Association allows you a quick and easy way to connect with fellow business owners and local leaders. Details In addition to […]
Overview Local newspaper and magazine (often referred to as simply “print”) reporters like to know what’s going on in their community. So reach out and introduce your business [...]
Overview If your restaurant, café, spa or retail shop is located in a downtown area, or near various large office buildings, this is a great marketing activity for you. Many […]
Overview Outdoor concerts can be a great way to get your products and services in front of potential customers. You could provide catering service, sampling, or product demonstrations for the [...]
Overview Establish your location as a post-event destination in the evening to drive additional traffic. Details Encourage customers to visit your location after the local theater or movies. [...]
Overview Radio station on-air personalities love to get free product and service samples! So reach out to them and give them what they want! You could create fans and get […]
Overview A radio station broadcast on-site at your location is a great away to build awareness and drive traffic and trial of your products. This is a great activity for new […]
Overview Local radio stations are a great way to get the word out about your location and your offerings. There are tons of opportunities for radio station promotions…from on-air give-aways [...]
Overview Partnering with local schools is a great way to integrate your business into your local community and be part of what’s important to your customers. Details During your Community […]
Overview Partnering with local schools is a great way to integrate your business into your local community and be part of what’s important to your customers. Schools and school programs […]
Overview If your store is opening at the beginning of the school year, or if you’re looking for an opportunity to give back to your local community: collect school supplies […]
Overview Showing the teachers of your community that you care about them is a great way to make a local connection. Remember the schools you outlined in your Community during […]
Overview Volunteering your time to reading with a child, even for just one hour a week, can make a huge difference in that child’s life. Contact your local school or […]
Overview For some people, nothing says Fall like a Sunday on the couch watching football. And for most of those people, football is best paired with pizza, wings, and other […]
Overview Sidewalk chalk art is an inexpensive and colorful way to advertise your business’ new menu items, or new products or services to those in your neighborhood. Important: Before [...]
Overview Facebook is the most-used social network in the world. Did you know that over one billion people like and comment an average of 3.2 million times every day? When […]
Overview To put it simply, Pinterest is a “virtual pinboard.” It helps users organize and share all the beautiful and interesting things that they find online. Members use their pinboards […]
Overview Twitter is an information network that instantly connects users with the latest stories, ideas and news that other users find interesting. Users share short bursts of information through [...]
Overview If your business is located near (or on) a college campus, hosting student-centric events throughout the school year is a great way to drive traffic to your location, and […]
Overview Local TV station reporters and teams like to receive free samples and know what’s going on in their community. So reach out and take them samples! You could create […]
