Facebook is the most-used social network in the world. Did you know that over one billion people like and comment an average of 3.2 million times every day?

When you have a strong presence on Facebook, you can become a part of those conversations and have access to instant word-of-mouth marketing. By “liking” your Facebook page, your fans will see whatever you post in their daily news feeds. It can be a great way to build your community and share locally relevant content with your customers and potential customers.


So…what should you share on Facebook?

  • Promotions
  • News relevant to your business / industry
  • Photos of your products or menu offerings
  • Photos of happy customers
  • Updates on events hosted by your company
  • Questions / statuses to engage with your followers

Since there is no character limit (unlike Twitter), you can say what you’d like, in full-length, complete sentences. You can attach photos or links to your posts, or share posts from other users on Facebook to start a conversation.

Our Top Tips for Facebook

  • Attach a photo to every post – the more visual your Facebook homepage, the better.
  • Have a consistent voice – each post should sound like it’s coming from brand, not individual people.
  • When possible / appropriate, include links to vendors, your Chamber of Commerce, business neighbors and fans in your posts. This way, your message is spread to their social networks, as well.
  • Don’t “set it and forget it!” Maintain the comments or posts from followers on your Facebook page. It’s a great opportunity to immediately address / resolve customer service issues, say thank you for a compliment or just engage with your audience.
  • Promote seasonal/holiday offerings before the holiday – get your customers excited for what you have for them!
  • Connect with your customers by asking them questions or having them participate in surveys, trivia or other games on your Facebook wall!

For more information on making Facebook work for your business visit: http://www.facebook.com/business 

Also, check out our Tweet, Post and Pin article on making the most of YOUR posts on Facebook.

See the Social Media Guide for the comprehensive approach to this topic.