Establish your location as a post-event destination in the evening to drive additional traffic.
Encourage customers to visit your location after the local theater or movies. Partner with these venues to communicate the message to “bring in your program / ticket stub and receive a complimentary dessert with purchase.”
Develop a special menu or package for post-movie or post-theater goers.
Photo Source: flickr.com/photos/alancleaver/3405608142