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Most wine, beer and spirits shops regularly hold tastings, as they are a good way to bring in new and familiar faces. Customers want to try before they buy, and attending […]

Over the past few weeks, we’ve shared the basics for successful sampling and product demonstration (for refreshers, click here, here, and here). Today we’re going to dig a little [...]

People (and consumers in particular) are creatures of habit. They are set in their ways and like to avoid risk by sticking to the products they know. They don’t want to […]

Let us clarify: we’re not talking about a Broadway review or Cabaret (although, we guess you could do those types of shows too). We’re talking about engaging your customers with […]

For the month of December, we’re celebrating “25 Days of LSMerriment.” In other words, we’re sharing 25 great holiday local store marketing ideas to inspire you this season and help [...]

Over the past month, we’ve shared numerous examples of how you can make your location a destination for events. From game nights to seminars to charity events, there are so […]

People love to try before they buy! That’s why sampling and tasting events are usually so successful. No matter your industry, hosting a tasting event at your location is a […]