Overview Providing your customers with printed and digital offers to “sweeten” the opportunity to visit your location and/or buy something. See also: Details Coupons, when done [...]
Overview Providing catering service is a great way to drive large ticket sales and expose new potential customers to your location and products. Offering “Food To Go” is the easiest [...]
Overview On-site catering is akin to setting up and breaking down your restaurant for each job. As opposed to pick-up / drop-off catering options where you prepare everything in the […]
Overview Customer contests are an easy and fun way to interact with your customers. Plus, with a few small modifications, they can be a great way to keep those customers […]
Overview Pose trivia questions for your customers that change on a regular basis. This creates some additional exchange between customers and employees. It gives customers something to talk [...]
Overview Did you know that within the first 10 seconds of approaching and walking into your store or restaurant, customers make a quick-fire judgment of your business? What factors shape […]
Overview To encourage visits and traffic to a slower part of the day, create special offers or events for that specific time of day. Details A daypart is a term […]
Overview Destination events are events that help to establish your location as not only a place to get the great product or service you offer, but also as a destination […]
Overview Your store products and services represent an expertise. Share that expertise with existing and potential clients through customer seminars. Details When customers better understand the [...]
Overview Game nights are fun and easy ways to encourage your customers to socialize and come together as a community. Plus, they are the perfect opportunity for you to drive […]
Overview Most restaurants, wineries, cafes, bars and retail stores are looking for ways to drive traffic to their location. Hosting events is a great way to drive traffic by making […]
Overview Hosting in-store book clubs meetings is a great opportunity for you to expose your business to new customers and to integrate yourself as a part of the community. Details […]
Overview Hosting in-store music events featuring local musicians are a great way to connect with your community, make your location a destination and drive traffic. Ensure that the music style [...]
Overview Seasonal events and promotions are a great way to draw repeat customers like Starbucks’ Pumpkin Spice Latte. How can you get your customers excited about the change of seasons? [...]
Overview People love to try before they buy! That’s why sampling and tasting events are usually so successful. No matter your industry, hosting a tasting event at your location is […]
Overview Everyone loves trivia – where else can you put to use all those sports stats, pop culture tidbits or random science facts that you’ve held onto for all these […]
Overview Nintendo’s Wii Sports games have changed the way our society thinks of video games. Games like Wii Bowling and Tennis are highly interactive virtual versions of those real-life [...]
Overview The practice of offering your products or services at a reduced price either by offering a percentage off (save 20%) or flat amount (save $20). As a rule, we […]
How do you communicate with your customers when they aren’t in your store, restaurant or cafe? Do you blog? Tweet? Post on Facebook? All those formats are fine for snippets […]
Overview An employee performance reward program benefits employees who consistently meet performance expectations and demonstrate certain behaviors. However, it’s not all about gifts, cash [...]
Overview The men and women in uniform in your community deserve to be celebrated and honored. Every day, they risk their lives to make sure your community is a safe […]
Overview In-Store Events are a great way to drive current and potential customers to your location for a festive occasion, sample your products and drive sales. Details Often, these events can [...]
Overview What better way to show your customers you care about them then by planning a Customer Appreciation Day in their honor? Details First things first… when should you host […]
Overview One of our favorite ways to generate ideas for blogging, promotions or special events is to reference our Marketing Holiday Calendar. The holidays to “celebrate” range from [...]
Overview If you run a specialty goods retail shop, creating a specialty membership program for your customers could be a great way to create a base of loyal customers who make […]
Overview If your restaurant, café, spa or retail shop is located in a downtown area, or near various large office buildings, this is a great marketing activity for you. Many […]
Overview There are a number of activities your location may engage in that qualify as raffles. These can be great ways to engage your current customers or spread the word […]
Overview Your “Daily Special” board is used to feature both products and services. It could be a sign permanently mounted in-store or an a-frame you bring to the curb – […]
Overview If your business is located near (or on) a college campus, hosting student-centric events throughout the school year is a great way to drive traffic to your location, and […]
Overview Do customers place orders at the counter or register at your cafe or restaurant? If so, having your employees occasionally “wait” on tables is an easy way to shake […]
