Creative Sampling: Spa As Food Truck

Food trucks are all the rage these days, but a spa with a food truck? Destination Spa Canyon Ranch took their famous cuisine by chef Scott Uehlein to the streets last week in NYC with a food [...]

Make Your Location a Destination: Host a Tasting!

People love to try before they buy! That’s why sampling and tasting events are usually so successful. No matter your industry, hosting a tasting event at your location is a great way to [...]

Top 5 Components of a Successful Destination Event

Over the past month, we’ve shared numerous examples of how you can make your location a destination for events. From game nights to seminars to charity events, there are so many fun reasons [...]

10 Easy Ways to Surprise & Delight Your Customers

When people have an unexpected positive experience (say, they receive a compliment from a stranger, or win a raffle prize), it’s likely to be one they remember. That being said, customers [...]

Bad LSM: Passive Sampling

In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you in your marketing and sales driving [...]

LSMerriment: Holiday Cooking Demonstration

For the month of December, we’re celebrating “25 Days of LSMerriment.” In other words, we’re sharing 25 great holiday local store marketing ideas to inspire you this season and help [...]

LSMerriment: Holiday Wine & Food Sampling

For the month of December, we’re celebrating “25 Days of LSMerriment.” In other words, we’re sharing 25 great holiday local store marketing ideas to inspire you this season and help [...]

Put On A Show to Increase Sales

Let us clarify: we’re not talking about a Broadway review or Cabaret (although, we guess you could do those types of shows too). We’re talking about engaging your customers with [...]

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