5 Ways To Show Your Customers You Care

No matter what industry you’re in, one of the easiest ways to stand out from your competition is to provide exceptional service to your customers. You could have the best burger on the block, but [...]

Marketing Lessons from School Lunch

“If you can successfully promote sloppy joe sandwiches you can successfully promote anything!” That was my motto, back when I was the marketing director for a food service company. We [...]

5 Easy Ways to Increase Referrals

We all know referrals are a fantastic way to grow your business. They come in with some pre-selling done, as they have heard great things about you from their friend, colleague or neighbor, who [...]

Make Your Location a Destination: Classes & Seminars

This month, we’re focusing on ways to drive traffic to your location using in-store events! Marketing your business as a destination for fun and relevant events will help you connect with [...]

10 Easy Ways to Celebrate Earth Day With Your Employees, Customers

Earth Day is just around the corner! Every year on April 22, over a billion people in over 190 countries get involved in various Earth Day celebrations, volunteer efforts and other events. [...]

5 Easy Ways to Spot Trends (Before It’s Too Late)

By the time a trend has gone mainstream, it’s usually on its way out. Here are 5 ways that you can you get ahead of the trends happening in your community and your industry. 1. Read. A lot. [...]

Christmas in September: Why You Should Start Prepping Now

This month on LSMGuide, we’re talking about holiday promotional planning! Believe it or not, there are just over 100 days until Christmas. That means there are just about 70 days until the [...]

Company Culture 101

Does your company have a culture? Yes? No? Are you not sure? If you’re not sure, that’s ok! While company (or, organizational) culture is not always promoted, written down, or talked [...]

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