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Father’s Day is coming up – how are you planning to celebrate with your customers? Special promotions for dads? Sharing gift ideas to make it easy for moms, kids, and friends? Or, [...]

High school and college graduations are upon us, as is Father’s Day (the 3rd Sunday in June). Traditionally lumped together for “Dads & Grads” promotions, these two [...]

Here are five holidays to perk up your May marketing calendar: May Marketing Holidays The Kentucky Derby The running of The Kentucky Derby takes the first Saturday in May. Often called “the [...]

As a small business owner, you probably already know that seasonal promotions will help you meet or exceed your sales goal for a certain time period. But before you begin, it’s helpful to [...]

March Madness is right around the corner! The men’s NCAA college basketball championship tournament, known by many as “March Madness,” is one of the highest watched televised [...]

Overview Social Media has become an integral part of marketing plans for businesses, small and large. It supports the strategy of creating word of mouth referrals and marketing for your business. [...]

How do you communicate with your customers when they aren’t in your store, restaurant or cafe? Do you blog? Tweet? Post on Facebook? All those formats are fine for snippets of information, [...]

Bad, snowy weather can keep customers away. Why not find a way to turn school and work closures to your advantage by becoming a snow day destination. If you do business in an area that gets a few [...]