Is “Hi. We’re Out Of…” Really A Good Restaurant Greeting?
At the beach for vacation, I was surprised how many times we were greeted in restaurants with, “Hi. Tonight we’re out of…” While I appreciate the early update of what […]
12 Small Ways to Improve Your Customers’ Experience
It has been said that it takes 12 positive service experiences for a customer to “forget” 1 negative service experience. If you’ve ever tried to make amends with a dissatisfied [...]
By Savannah
In Be The Leader, Drive Traffic, Drive Trial, How To, Increase Frequency, Marketing Plan, Planning, Tactic
Posted 5 Quick Tips on How to Create a Valuable Customer Rewards Program
How many customer reward cards are in your wallet, on your phone or on your keychain right now? Which ones do you actually use? Probably the ones that provide you […]
Tools for Tomorrow: April Fool’s Day
April Fools’ Day is celebrated in many countries on April 1 every year. While it’s not a national holiday for any country, it is widely recognized and celebrated as a […]
Seasonal Promotion: Fall, Food & Football
For some people, nothing says Fall like a Sunday on the couch watching football. And for most of those people, football is best paired with pizza, wings, and other yummy […]
By Paul
Posted How to Surprise & Delight Your Customers
Last week, we defined what it meant to give your customers a surprise and delight experience. This week, we’re going to talk about customer touch points, and how you can use each […]
By Paul
Posted Does Product Sampling Increase Sales?
People (and consumers in particular) are creatures of habit. They are set in their ways and like to avoid risk by sticking to the products they know. They don’t want to […]
By Savannah
In Be Calendar Relevant, Be Locally Relevant, Create Loyalty, Drive Traffic, Good-Bad LSM, Increase Frequency, Increase Ticket
Posted Good LSM: Back to School Celebration for Moms
In a new series we’re entitling “Good LSM, Bad LSM,” we’ll share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about. [...]
