By Paul
Posted Food and Wine Pairing: Retail Version
While wine and food pairings may be the norm at restaurants, they’re not the only type of businesses that can take advantage of this fun customer experience! Lately, we’ve noticed a [...]
By Paul
In Be Locally Relevant, Create Community, Drive Traffic, Event, Good-Bad LSM, Support Local Charities
Posted Good LSM: Monthly Charity Cocktail
When you can make giving back a part of the daily or monthly routine at your small business, it’s that much easier to be consistent with your philanthropic commitments! We […]
By Paul
Posted The Power of First Impressions
“You only make one first impression.” We’ve all heard that saying before. Whether in terms of your personal or professional life, it’s often hard to get a second chance to [...]
Good LSM: Seasonal Displays & Products
The National Cherry Blossom Festival in Washington, D.C. is heralded as “The Nation’s Greatest Springtime Celebration” and draws over 1 million visitors each year. The National [...]
By Paul
Posted Product Demonstration 101
Over the past few weeks, we’ve shared the basics for successful sampling and product demonstration (for refreshers, click here, here, and here). Today we’re going to dig a little [...]
Bad LSM: Attention to the Small Details
Today, we’re sharing a bad example from a restaurant we visited. It’s a small detail but demonstrates every detail does matter and everyone should be trained to that attention. [...]
Active vs. Passive Sampling
Over the past two weeks, we’ve introduced you to the idea of sampling and product demonstration as a way to increase your sales. By putting on a good show, customers […]
Good LSM: Restaurant Charity Event
In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you […]
