How Effective Is Your A-Frame Sign?
A-frame signs can be great attention grabbing and traffic driving tactics. The chalk board versions are great as you can change the message daily. Well executed a-frame signs positioned correctly [...]
How Welcoming Is Your Hours Of Operation Sign?
For most customers and potential customers, your Hours of Operation sign is one of their first introductions to you. It’s like your Welcome sign. It’s as important as your logo. […]
Bad LSM: Short Sighted Signage
As we approach 2016, you’re likely getting all of your marketing ducks in a row for the new year. Making plans for special events, promotions, advertising and employee initiatives. To […]
Bad LSM: Be Local or Don’t
Some big brands do a great job of feeling local to their customers. Take Trader Joe’s for example – they do their homework and make sure their signage feels specific to […]
Bad LSM: Don’t Confuse Your Customers [Example]
Mixed messages can cause a lot of problems in life, both personally and professionally. If your friend says she wants to spend more quality time with you, but always ends up […]
Tips for Today: Summer Hours
Do you extend or change your hours of operation during the summer? Or, are you closed on more days that usual due to the various patriotic holidays? If so, make […]
Good LSM: Weekly Restaurant Specials
In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you […]
From New Store Construction, Art Emerges
When you think of a retail shop or a restaurant under construction, what comes to mind? Orange cones, brown craft paper covering the windows, and scaffolding? For most businesses, this is […]
