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Local store marketing is more than optimizing your website for Search Engine Optimization (SEO) or creating a Facebook page. While social media should play a role in making your location locally [...]

Overview Social Media has become an integral part of marketing plans for businesses, small and large. It supports the strategy of creating word of mouth referrals and marketing for your business. [...]

In a previous article, we showed you how to effectively use Social Media as a customer service tool. But in today’s post, we’ll show you how to do it using real-life examples from [...]

The Background It’s no secret that social media is an easy way to grow your brand identity and instantly reach your customers (and potential customers). But many retailers, restaurants, and [...]

Does your café or restaurant offer catering services? If so, you may be gearing up to cater your customers’ summer celebrations: graduations, Father’s Day, outdoor picnics, and [...]

Most mornings, while drinking my cup of coffee, I scroll through my Facebook newsfeed to see what’s going on. Who went where, what new pictures they posted, articles they shared, or [...]

Google “Amy’s Baking Company, Scottsdale, AZ.” This week, what will pop up first is not the company’s website, not the company’s Facebook page, or even their reviews on Google or Yelp, but news [...]

Have you ever visited a company’s website or Facebook page and felt as if you belonged there? Or, that they wrote their content with you in mind? For me, Society Fair is that company. They are a [...]