What is a “Surprise & Delight” Experience?
Here on LSMGuide.com, we often talk about how various marketing activities are great examples of “surprise and delight” experiences. But, what does that really mean? Shouldn’t [...]
By Paul
In Be Calendar Relevant, Be Locally Relevant, Be The Leader, Build Awareness, Drive Traffic, Good-Bad LSM, Marketing Plan, New Store, Planning
Posted Good LSM: Graduation Catering
Does your café or restaurant offer catering services? If so, you may be gearing up to cater your customers’ summer celebrations: graduations, Father’s Day, outdoor picnics, and [...]
5 Ways to Make a Great First Impression
You know how it goes… you (and your business) only have one chance to make a first impression! Make sure it’s a great one with our top five tips. 1. […]
Good LSM: Simple Charity Promotion
Sometimes the best opportunities for charitable giving are the simplest. Take this example of Good Local Store Marketing from Which Which, the “Superior Sandwich” shop. What a [...]
Brand Consistency Across Multiple Channels
Think about all the ways that your customer “experiences” your brand. Off the top of our heads, we can think of: Website Social media accounts Print advertisements Over the phone […]
Good LSM: Warm Weather Promotions
As warm(er) weather sweeps across the country, we’ve noticed a few small businesses promoting new menus, new services or offering promotions on warm weather goods! We recently saw this post [...]
Take a Good Look at Your Business
In business and in life, we know that first impressions matter. Furthermore, we know that sometimes, small details can make a big impact on how your customers view your business. […]
Good LSM: Easter Retail Promotions
We love spotting creating marketing tactics when we’re out and about! This one, from Animal Connection Pet Store in Charlottesville, Virginia is a great example of a promotion that is […]
