For most customers and potential customers, your Hours of Operation sign is one of their first introductions to you. It’s like your Welcome sign. It’s as important as your logo. [...]
Here are five holidays to perk up your May marketing calendar: May Marketing Holidays The Kentucky Derby The running of The Kentucky Derby takes the first Saturday in May. Often called “the [...]
What goals do you have for your business this holiday season? Do you want to widen your customer base? Sell more gift baskets? Expand your catering or private party business? Whatever your goal, [...]
Company (or, organizational) culture is defined by Wikipedia as “the behavior of humans who are part of an organization,” and includes “organization values, visions, norms, [...]
This past weekend, I was shopping at one of my favorite places on earth, The Container Store. Who doesn’t love organizing? Well, some people probably really don’t like it, but for me – there is [...]
When is the last time you attended the grand opening of something? (Your own events don’t count!) Or, except for a hot movie or concert ticket, waited in line to be the first to buy [...]
Opening a new store? There is a great awareness-building article posted by Scott Kuhn on the International Association of Franchisees and Dealers website. It covers the basics and benefits of [...]
April 15: a date that comes with a few emotions attached: anxiety (over filing your taxes), anger (over owing money for your taxes), elation (over getting a big return) and sometimes just [...]