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New Store

 How Welcoming Is Your Hours Of Operation Sign?
0
By Paul
In Be Locally Relevant, Customer Experience, Drive Traffic, New Store
Posted 12 May 2025

How Welcoming Is Your Hours Of Operation Sign?

For most customers and potential customers, your Hours of Operation sign is one of their first introductions to you. It’s like your Welcome sign. It’s as important as your logo. [...]

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 5 Holidays to Celebrate in May
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By Paul
In Be Calendar Relevant, Drive Traffic, Drive Trial, Event, Marketing Plan, New Store, Planning
Posted 21 April 2025

5 Holidays to Celebrate in May

Here are five holidays to perk up your May marketing calendar: May Marketing Holidays The Kentucky Derby The running of The Kentucky Derby takes the first Saturday in May. Often called “the [...]

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 Set S.M.A.R.T. Goals for the Holiday Season
0
By Paul
In Be Calendar Relevant, Be The Leader, Marketing Plan, New Store, Planning
Posted 19 September 2024

Set S.M.A.R.T. Goals for the Holiday Season

What goals do you have for your business this holiday season? Do you want to widen your customer base? Sell more gift baskets? Expand your catering or private party business? Whatever your goal, [...]

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 What is Company Culture, and How Do You Find Yours?
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By Paul
In Be The Leader, How To, Marketing Plan, New Store, Planning, Remarkability, Your Employees
Posted 18 August 2024

What is Company Culture, and How Do You Find Yours?

Company (or, organizational) culture is defined by Wikipedia as “the behavior of humans who are part of an organization,” and includes “organization values, visions, norms, [...]

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 Hiring Philosophy: 1 Great Person = 3 Good People
0
By Paul
In Customer Experience, New Store, Remarkability, Your Employees
Posted 16 August 2024

Hiring Philosophy: 1 Great Person = 3 Good People

This past weekend, I was shopping at one of my favorite places on earth, The Container Store. Who doesn’t love organizing? Well, some people probably really don’t like it, but for me – there is [...]

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 Launch Events: If You Build It, Will They Come?
0
By Paul
In Be Locally Relevant, Drive Traffic, Drive Trial, Event, New Store
Posted 22 July 2024

Launch Events: If You Build It, Will They Come?

When is the last time you attended the grand opening of something? (Your own events don’t count!) Or, except for a hot movie or concert ticket, waited in line to be the first to buy [...]

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 How Your Franchisees Can Use Radio Effectively for the Grand Opening
0
By Paul
In Build Awareness, New Store
Posted 18 July 2024

How Your Franchisees Can Use Radio Effectively for the Grand Opening

Opening a new store? There is a great awareness-building article posted by Scott Kuhn on the International Association of Franchisees and Dealers website. It covers the basics and benefits of [...]

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 Tips for Today: Tax Day Promotions
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By Paul
In Be Calendar Relevant, Drive Traffic, Marketing Plan, New Store, Planning
Posted 14 January 2016

Tips for Today: Tax Day Promotions

April 15: a date that comes with a few emotions attached: anxiety (over filing your taxes), anger (over owing money for your taxes), elation (over getting a big return) and sometimes just [...]

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