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Archives

Author Archive for: "Shannon"
 Create A Remarkable Card: The Basil Business Card
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By Shannon
In Be The Leader, Build Awareness, Remarkability
Posted 14 May 2025

Create A Remarkable Card: The Basil Business Card

Most restaurants have business cards (ALL should). A few restaurants still have matches as business cards. But what about a basil business card that looks like matches? The restaurant Acqua […]

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 How Welcoming Is Your Hours Of Operation Sign?
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By Shannon
In Be Locally Relevant, Customer Experience, Drive Traffic, New Store
Posted 12 May 2025

How Welcoming Is Your Hours Of Operation Sign?

For most customers and potential customers, your Hours of Operation sign is one of their first introductions to you. It’s like your Welcome sign. It’s as important as your logo. […]

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 The Super Bowl: More Great Local Marketing
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By Shannon
In Be Calendar Relevant, Be Locally Relevant, Drive Traffic
Posted 31 January 2025

The Super Bowl: More Great Local Marketing

It’s fun to see the local marketing promotions going in celebration of the Super Bowl. Here are a few  – from Seattle, Washington – that caught our eye… from Tacos… [...]

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 LSMerriment: G’s Feast of the Seven Fishes
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By Shannon
In Be Calendar Relevant, Be Locally Relevant, Drive Traffic
Posted 12 December 2024

LSMerriment: G’s Feast of the Seven Fishes

The holiday season is a great time to celebrate your culture and roots with your customers and guests. Mike Isabella’s doing just that at his G Restaurant in DC, a […]

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 Holiday Giving Programs: A Great Addition to Your Seasonal Promotion
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By Shannon
In Be Calendar Relevant, Create Community, Support Local Charities
Posted 13 November 2024

Holiday Giving Programs: A Great Addition to Your Seasonal Promotion

Holiday promotions are launching everywhere this week…from coffee shops to restaurants to retailers. It’s always great to see companies giving back during the holiday season as part [...]

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 How Effective Is Your A-Frame Sign?
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By Shannon
In Build Awareness, Customer Experience, Drive Traffic
Posted 22 July 2024

How Effective Is Your A-Frame Sign?

A-frame signs can be great attention grabbing and traffic driving tactics. The chalk board versions are great as you can change the message daily. Well executed a-frame signs positioned correctly [...]

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 Experience the Competition: More than Curb Deep
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By Shannon
In Be The Leader, How To, Marketing Plan
Posted 26 June 2024

Experience the Competition: More than Curb Deep

In our Trends & Tours Series, we’ve talked about Store Tours and Friending the Competition as ways to keep up with the competition and get ideas for your business. But […]

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 Is “Hi. We’re Out Of…” Really A Good Restaurant Greeting?
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By Shannon
In Drive Traffic, Increase Frequency
Posted 24 May 2024

Is “Hi. We’re Out Of…” Really A Good Restaurant Greeting?

At the beach for vacation, I was surprised how many times we were greeted in restaurants with, “Hi. Tonight we’re out of…” While I appreciate the early update of what […]

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