When I recently observed a customer walking away empty handed, and one of my sales team thanking her for her time, I asked what had happened – why no sale […]
No matter what industry you’re in, one of the easiest ways to stand out from your competition is to provide exceptional service to your customers. You could have the best […]
How do you communicate with your customers when they aren’t in your store, restaurant or cafe? Do you blog? Tweet? Post on Facebook? All those formats are fine for snippets […]
And so it goes every year: Black Friday sales that begin at even more extreme hours of the day (and night). Some mega-stores open at midnight on Thanksgiving with promises […]
Bad, snowy weather can keep customers away. Why not find a way to turn school and work closures to your advantage by becoming a snow day destination. If you do […]
Halloween has come and gone, and the holiday season is officially upon us! With that comes the busiest shopping day of the year: Black Friday. While more and more large […]
Did you know that Trick-or-Treating evolved from the ancient Celtic tradition of putting out treats and food to placate roaming spirits? We didn’t either! Aside from handing out candy to [...]