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When creating a marketing offer, you’ve got to make sure they are as meaningful to your customer as they are for your business. Toward the end of September, my old* […]

In a previous article, we showed you how to effectively use Social Media as a customer service tool. But in today’s post, we’ll show you how to do it using real-life […]

As a small business owner, you probably already know that seasonal promotions will help you meet or exceed your sales goal for a certain time period. But before you begin, […]

St. Patrick’s Day is the perfect excuse to have a little fun with your customers! Regardless of whether you are a purveyor of Irish food or drink, you can create […]

The Background It’s no secret that social media is an easy way to grow your brand identity and instantly reach your customers (and potential customers). But many retailers, restaurants, and [...]

Local store marketing is more than optimizing your website for Search Engine Optimization (SEO) or creating a Facebook page. While social media should play a role in making your location […]

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to choose […]

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to […]