Overview Providing your customers with printed and digital offers to “sweeten” the opportunity to visit your location and/or buy something. See also: Details Coupons, when done [...]
Overview Offering catering services to your guests is a great way to drive large ticket sales and expose new potential customers to your location and products. Catering can take many […]
Overview Providing catering service is a great way to drive large ticket sales and expose new potential customers to your location and products. Offering “Food To Go” is the easiest [...]
Overview On-site catering is akin to setting up and breaking down your restaurant for each job. As opposed to pick-up / drop-off catering options where you prepare everything in the […]
Overview To encourage visits and traffic to a slower part of the day, create special offers or events for that specific time of day. Details A daypart is a term […]
Overview Destination events are events that help to establish your location as not only a place to get the great product or service you offer, but also as a destination […]
Overview Your store products and services represent an expertise. Share that expertise with existing and potential clients through customer seminars. Details When customers better understand the [...]
Overview The ability for a customer to buy gift certificates and pre-loaded cards can be a substantial sales driver for retailers and restaurants. However, for many small businesses, gift cards [...]
Overview Being a good neighbor to a local theater group can be a great way to become locally relevant. Offer catered service for the rehearsals or performances at your local theater […]
Overview In-Store Events are a great way to drive current and potential customers to your location for a festive occasion, sample your products and drive sales. Details Often, these events can [...]
Overview Your store products (and services) represent an expertise. Share that expertise with existing and potential clients through in-store product seminars. Details When customers better [...]
Overview One of our favorite ways to generate ideas for blogging, promotions or special events is to reference our Marketing Holiday Calendar. The holidays to “celebrate” range from [...]
Overview If you run a specialty goods retail shop, creating a specialty membership program for your customers could be a great way to create a base of loyal customers who make […]
Overview A great way to drive trial of your services or products is to provide your customers with suggestions of items that match well. Often by demonstrating (showing, sampling) how […]
Overview How can you find ways to allow your customers to try before they buy? How can you entice them to buy your new product? Sampling and demonstrations! See the Sampling […]
Overview Adding a seasonal menu item to your offerings is an easy way to create excitement about the changing of the seasons, and could drive traffic and trial to your […]
Overview Your “Daily Special” board is used to feature both products and services. It could be a sign permanently mounted in-store or an a-frame you bring to the curb – […]
Overview Do customers place orders at the counter or register at your cafe or restaurant? If so, having your employees occasionally “wait” on tables is an easy way to shake […]
