September 2014 – Local Marketing Master Class

In Be Calendar Relevant, Be The Leader, Build Awareness, Create Community, Drive Trial, Event, Marketing Plan

Posted 30 September 2014

One Restaurant’s Take on National Pizza Month

Did you know that October is National Pizza Month? As if we need an excuse to eat more pizza… but we’ll take it! DC restaurant Graffiato is offering their customers take-home […]

By Savannah

In Good-Bad LSM

Posted 26 September 2014

Bad LSM: Ridiculously Complicated WIFI Password

In our new series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help […]

By Savannah

In Be Locally Relevant, Build Awareness, Create Community, Drive Traffic, Drive Trial

Posted 23 September 2014

Neighborhood Marketing: Fall Small Business Scavenger Hunt

This past weekend, the Old Town Boutique District in Alexandria, Virginia hosted the 7th Annual Scavenger Hunt. Participants downloaded their “passport” online, and then visited [...]

By Savannah

In Create Loyalty, Good-Bad LSM

Posted 19 September 2014

Bad LSM: Make It About the Customer

In our new series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help […]

By Savannah

In Be Calendar Relevant, Drive Trial

Posted 16 September 2014

It’s That Time of Year! Pumpkin Spice…Everything

Last week on Jimmy Kimmel Live, Jimmy bemoaned the arrival of pumpkin spice flavored everything. From the now-ubiquitous Starbucks Pumpkin Spice Latte to pumpkin spice flavored beer, baked goods, [...]

By Savannah

In Be Locally Relevant, Good-Bad LSM

Posted 11 September 2014

Good LSM: Puppy Parking Lot

In our new series “Good LSM, Bad LSM,” we’ll share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about. Feel free […]

By Savannah

In Good-Bad LSM

Posted 5 September 2014

Good LSM: Refreshing Treat for Customers

In our new series “Good LSM, Bad LSM,” we’ll share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about. And feel […]