Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 1 of 3)

Overview Social Media has become an integral part of marketing plans for businesses, small and large. It supports the strategy of creating word of mouth referrals and marketing for your business. [...]

Top 10 To Do List For New Restaurants

Are you thinking about opening a new restaurant? Or, are you in the process of planning the grand opening of your new restaurant concept? If so, we’re sure you’ve got plenty on your [...]

Marketing Lessons from School Lunch

“If you can successfully promote sloppy joe sandwiches you can successfully promote anything!” That was my motto, back when I was the marketing director for a food service company. We [...]

Top 5 Tips for Successful Annual Planning

Can you believe it’s September already? Retail stores are already filled with Halloween costumes and candy, and before you know it, there will be holiday decorations and Christmas trees [...]

5 Reasons to Use an Email Marketing Campaign

How do you communicate with your customers when they aren’t in your store, restaurant or cafe? Do you blog? Tweet? Post on Facebook? All those formats are fine for snippets of information, [...]

5 Questions to Ask for Successful Promotional Planning

As a small business owner, you probably already know that seasonal promotions will help you meet or exceed your sales goal for a certain time period. But before you begin, it’s helpful to [...]

Seasonal Promotion: Fall, Food & Football

For some people, nothing says Fall like a Sunday on the couch watching football. And for most of those people, football is best paired with pizza, wings, and other yummy foods. If you own a [...]

Top 5 Posts of 2013

  Happy New Year! As we look forward to creating new content in 2014, it’s fun and helpful to look back and see which posts from 2013 you found most interesting. Check out the top 5 [...]