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Here are five holidays to perk up your May marketing calendar: May Marketing Holidays The Kentucky Derby The running of The Kentucky Derby takes the first Saturday in May. Often called “the [...]

April 22, is Earth Day! The celebration of Earth Day in 1970 launched the modern environmental movement. Over the years, we’ve seen a some great examples of how businesses are celebrating [...]

How many customer reward cards are in your wallet, on your phone or on your keychain right now? Which ones do you actually use? Probably the ones that provide you with the most value. For me, my [...]

How do you communicate with your customers when they aren’t in your store, restaurant or cafe? Do you blog? Tweet? Post on Facebook? All those formats are fine for snippets of information, [...]

Halloween has come and gone, and the holiday season is officially upon us! With that comes the busiest shopping day of the year: Black Friday. While more and more large businesses (think Target, [...]

Did you know that Trick-or-Treating evolved from the ancient Celtic tradition of putting out treats and food to placate roaming spirits? We didn’t either! Aside from handing out candy to [...]

Can you believe it’s September already? Retail stores are already filled with Halloween costumes and candy, and before you know it, there will be holiday decorations and Christmas trees [...]

When is the last time you attended the grand opening of something? (Your own events don’t count!) Or, except for a hot movie or concert ticket, waited in line to be the first to buy [...]