Driving Traffic To Your New Retail-Area Location

Suggestions to help you drive traffic to your new retail location.

Launch Events: If You Build It, Will They Come?

When is the last time you attended the grand opening of something? (Your own events don’t count!) Or, except for a hot movie or concert ticket, waited in line to be the first to buy [...]

Creative Sampling: Spa As Food Truck

Food trucks are all the rage these days, but a spa with a food truck? Destination Spa Canyon Ranch took their famous cuisine by chef Scott Uehlein to the streets last week in NYC with a food [...]

Easy Spring Promotion

At an esthetician’s office – located in a historic building in Old Town Alexandria, Virginia – always has the best holiday decorations. They completely re-decorate their small white-washed [...]

Cinco de Mayo Promotional Round Up!

Cinco de Mayo is nearly here.  The holiday is more than margaritas and guacamole (not that we can’t celebrate those, too) – and commemorates the Mexican army’s victory over French forces in the [...]

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Sampling & Demonstration Guide

Increase Sales With Low Cost, High-Touch Gift Booklets

The ability for a customer to buy gift certificates and pre-loaded cards can be a substantial sales driver for retailers and restaurants. However, for many small businesses, gift cards [...]

Sampling Drives Sales. Period.

Summer is the perfect time to kick up your sampling and demonstration game! Kids are out of school, tourists are in town, and there are probably multiple weekly / monthly events going on in your [...]