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As a small business owner, you probably already know that seasonal promotions will help you meet or exceed your sales goal for a certain time period. But before you begin, […]

St. Patrick’s Day is the perfect excuse to have a little fun with your customers! Regardless of whether you are a purveyor of Irish food or drink, you can create […]

The Background It’s no secret that social media is an easy way to grow your brand identity and instantly reach your customers (and potential customers). But many retailers, restaurants, and [...]

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to choose […]

It’s fun to see the local marketing promotions going in celebration of the Super Bowl. Here are a few  – from Seattle, Washington – that caught our eye… from Tacos… [...]

How many customer reward cards are in your wallet, on your phone or on your keychain right now? Which ones do you actually use? Probably the ones that provide you […]

After working at a flagship Ralph Lauren location for over three years, I can easily tell you that when it comes to customers – I’ve seen it all! Celebrities, royalty […]

When I recently observed a customer walking away empty handed, and one of my sales team thanking her for her time, I asked what had happened  – why no sale […]