small business – Local Marketing Master Class

In Be Calendar Relevant, Be Locally Relevant, Build Awareness, Create Community, Drive Traffic, Event

Posted 23 April 2025

Tips for Today: National Small Business Week

National Small Business Week kicks off the first week of May. According to the Small Business Association website: Every year since 1963, the President of the United States has issued […]

By Savannah

In Be Calendar Relevant, Be Locally Relevant, Be The Leader, Build Awareness, Create Community, Drive Traffic, Drive Trial

Posted 7 November 2024

Small Business Saturday: How To Get Involved

Halloween has come and gone, and the holiday season is officially upon us! With that comes the busiest shopping day of the year: Black Friday. While more and more large […]

By Savannah

In Be Calendar Relevant, Be The Leader, Marketing Plan, New Store, Planning

Posted 28 December 2015

Tips for Today: Small Business Resolutions

‘Tis the season for resolutions! While you’ve probably given some thought to what you want your personal resolutions to be, have you considering setting resolutions (or goals) for [...]

By Paul

In Marketing Plan, Planning

Posted 16 June 2015

Take Advantage of Summer Slow Down

While some small business have their busy season during the summer (with an influx of tourists or other seasonal residents), some businesses have a slower summer season. Maybe they’re based [...]

By Paul

In Be The Leader, Create Loyalty

Posted 24 April 2015

5 Ways to Make a Great First Impression

You know how it goes… you (and your business) only have one chance to make a first impression! Make sure it’s a great one with our top five tips. 1. […]

By Savannah

In Be Locally Relevant, Create Community, Marketing Plan, Support Local Charities, Your Employees

Posted 15 January 2015

How to Find a Charity Partner

Last week we shared an article lauding the benefits of giving back to your local community. And indeed, supporting local charities and/or local non-profit groups that are meaningful to you […]

By Savannah

In Be Locally Relevant, Build Awareness, Create Community, Drive Traffic, Drive Trial

Posted 23 September 2014

Neighborhood Marketing: Fall Small Business Scavenger Hunt

This past weekend, the Old Town Boutique District in Alexandria, Virginia hosted the 7th Annual Scavenger Hunt. Participants downloaded their “passport” online, and then visited [...]

By Savannah

In Drive Traffic, Marketing Plan

Posted 22 June 2007

“Greatest Promotion” Wouldn’t Scale

Washington DC-area California Tortilla restaurants offered a $1-off your purchase if you beat the cashier playing Rock, Paper, Scissors. A really cool idea. I just heard about this from John […]