Tools for Tomorrow: Spring Marketing Ideas
We know, we know – the first day of Winter isn’t even until Tuesday, December 21, and here we are talking about Spring. But, you know we like to plan […]
Bad LSM: Don’t Confuse Your Customers [Example]
Mixed messages can cause a lot of problems in life, both personally and professionally. If your friend says she wants to spend more quality time with you, but always ends up […]
By Paul
In Be Locally Relevant, Build Awareness, Create Community, Create Loyalty, Drive Traffic, Drive Trial, Good-Bad LSM, Marketing Plan, New Store, Planning
Posted Good LSM: Personalized Mailer
We love finding great examples of local store marketing, especially when those examples are from bigger chains. Today, we’re sharing an example from Wegmans. They’re opening a new [...]
Take a Good Look at Your Business
In business and in life, we know that first impressions matter. Furthermore, we know that sometimes, small details can make a big impact on how your customers view your business. […]
By Paul
Posted The Power of First Impressions
“You only make one first impression.” We’ve all heard that saying before. Whether in terms of your personal or professional life, it’s often hard to get a second chance to [...]
By Paul
Posted Does Product Sampling Increase Sales?
People (and consumers in particular) are creatures of habit. They are set in their ways and like to avoid risk by sticking to the products they know. They don’t want to […]
By Savannah
In Be Locally Relevant, Create Community, Drive Traffic, Drive Trial, Good-Bad LSM, New Store, Support Local Charities
Posted Good LSM: Doing Good with Donuts
In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you […]
From New Store Construction, Art Emerges
When you think of a retail shop or a restaurant under construction, what comes to mind? Orange cones, brown craft paper covering the windows, and scaffolding? For most businesses, this is […]
