How to Find and Use Industry News
Staying on top of what’s going on in your industry is an important part of being a successful and sustainable small business. Industry news provides insight into trends, new regulations or [...]
Bad LSM: Ridiculously Complicated WIFI Password
In our new series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you in your marketing and sales driving [...]
Make Your Location a Destination: Host Live Music
Make it a weekly thing The Beehive in Boston is known for their Jazz Brunch on Sundays. People come as much for the food as they do for the music! If you have the space to host a musical act [...]
Make Your Location a Destination: Host a Tasting!
People love to try before they buy! That’s why sampling and tasting events are usually so successful. No matter your industry, hosting a tasting event at your location is a great way to [...]
Heads or Tails? Battle the Barista for a Freebie!
This past week in New York, we spotted this awesome and engaging tactic at the Australian-style pie and coffee shop, Pie Face: With no gimmicks or complicated rules, this “instant [...]
Locally Relevant Koffie
Be relevant to your customers is life/business rule #1. This outdoor ad at a tram stop in Amsterdam caught my eye for two reasons… 1) It’s for a new coffee product. 2) It’s very [...]
