How to Find and Use Industry News
Staying on top of what’s going on in your industry is an important part of being a successful and sustainable small business. Industry news provides insight into trends, new regulations [...]
Bad LSM: Ridiculously Complicated WIFI Password
In our new series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help […]
Make Your Location a Destination: Host Live Music
Make it a weekly thing The Beehive in Boston is known for their Jazz Brunch on Sundays. People come as much for the food as they do for the music! […]
Make Your Location a Destination: Host a Tasting!
People love to try before they buy! That’s why sampling and tasting events are usually so successful. No matter your industry, hosting a tasting event at your location is a […]
Heads or Tails? Battle the Barista for a Freebie!
This past week in New York, we spotted this awesome and engaging tactic at the Australian-style pie and coffee shop, Pie Face: With no gimmicks or complicated rules, this “instant […]
Locally Relevant Koffie
Be relevant to your customers is life/business rule #1. This outdoor ad at a tram stop in Amsterdam caught my eye for two reasons… 1) It’s for a new coffee […]
