How to Find and Use Industry News
Staying on top of what’s going on in your industry is an important part of being a successful and sustainable small business. Industry news provides insight into trends, new regulations [...]
Good LSM: Study Break Sale
The holidays are just around the corner, and for college students that means it’s exam time! We spotted this great local marketing idea in Charlottesville, Va., home of the University […]
Tips for Today: National Cookie Month
Did you know that October is National Cookie Month? While the holiday itself is not nationally recognized by the government, it’s still a fun and quirky opportunity to celebrate with your [...]
Good LSM: First Lady Inspired Desserts
Tomorrow’s the 4th of July, and many small businesses are showing their patriotic spirit by promoting new items or services, special offers or hosting events for their customers, neighbors [...]
Tips for Today: Flag Day Marketing
This year in the United States, Flag Day is celebrated on Sunday, June 14. It commemorates the adoption of the flag of the United States in 1777. The United States […]
Good LSM: Restaurant Lunch Specials
In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you […]
Mardi Gras Marketing
Mardi Gras is French for “Fat Tuesday,” a day when many people eat richer, fatter foods before the ritual fasting that comes with Lent. Also known as Carnival, Mardi Gras […]
It’s That Time of Year! Pumpkin Spice…Everything
Last week on Jimmy Kimmel Live, Jimmy bemoaned the arrival of pumpkin spice flavored everything. From the now-ubiquitous Starbucks Pumpkin Spice Latte to pumpkin spice flavored beer, baked goods, [...]
