The Marketing Power Of A Simple T-Shirt
I was recently reminded of the power of a simple, inexpensive and easy marketing tool – the t-shirt. At a Wine Bloggers Conference in Oregon, we visited Willamette Valley Vineyards. […]
Marketing Offers Can’t Feel Selfish
When creating a marketing offer, you’ve got to make sure they are as meaningful to your customer as they are for your business. Toward the end of September, my old* […]
C’mon – Chicken – Just Do Social Media Already
What’s wrong with you? Too chicken to do social media? Bok bok! C’mon – you baby – stop being a wuss! Do social media already. I spend a lot of […]
Bad LSM: Short Sighted Signage
As we approach 2016, you’re likely getting all of your marketing ducks in a row for the new year. Making plans for special events, promotions, advertising and employee initiatives. To […]
By Savannah
In Build Awareness, Create Loyalty, Drive Traffic, Drive Trial, How To, Marketing Plan, Planning, Social Media
Posted Tips for Today: Showcase Positive Reviews
By now you’re likely well aware of the power of customer reviews and how they can boost or dampen your sales. In fact, according to Nielsen’s 2014 Global Trust in Advertising report, […]
By Paul
In Be Locally Relevant, Build Awareness, Create Community, Create Loyalty, Drive Traffic, Drive Trial, Good-Bad LSM, Marketing Plan, New Store, Planning
Posted Good LSM: Personalized Mailer
We love finding great examples of local store marketing, especially when those examples are from bigger chains. Today, we’re sharing an example from Wegmans. They’re opening a new [...]
By Paul
In Be Calendar Relevant, Be Locally Relevant, Be The Leader, Build Awareness, Drive Traffic, Good-Bad LSM, Marketing Plan, New Store, Planning
Posted Good LSM: Graduation Catering
Does your café or restaurant offer catering services? If so, you may be gearing up to cater your customers’ summer celebrations: graduations, Father’s Day, outdoor picnics, and [...]
Do You Need a Communications Plan? (Answer: Yes)
You know the old saying… “Fail to plan, plan to fail.” Well, the adage rings especially true when talking about your marketing and communications plans for your small business. [...]
