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Good-Bad LSM

 Good LSM: Catering to Health-Conscious Customers
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By Paul
In Be Locally Relevant, Be The Leader, Drive Traffic, Good-Bad LSM
Posted 15 January 2016

Good LSM: Catering to Health-Conscious Customers

Fad diets are nothing new. We’ve all had at that one friend that tried the cabbage soup diet, the juice cleanse, or the Atkins diet. Now it’s likely that you have a friend or two that [...]

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 Good LSM: Snow Day Marketing Specials
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By Paul
In Be Locally Relevant, Drive Traffic, Good-Bad LSM
Posted 8 January 2016

Good LSM: Snow Day Marketing Specials

  Today we’re sharing a few snow day marketing ideas for those markets who see snow days! While the winter (so far) has been pretty mild for us here on the East coast, we know [...]

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 Bad LSM: Short Sighted Signage
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By Paul
In Good-Bad LSM
Posted 30 December 2015

Bad LSM: Short Sighted Signage

As we approach 2016, you’re likely getting all of your marketing ducks in a row for the new year. Making plans for special events, promotions, advertising and employee initiatives. To that [...]

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 Good LSM: Keeping Lines Short
0
By Paul
In Good-Bad LSM, How To, New Store
Posted 23 December 2015

Good LSM: Keeping Lines Short

This past weekend (yes, the weekend before Christmas) I made the mistake of going to Target (where everyone else on the planet is also doing their last minute Christmas shopping). I had uploaded [...]

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 Good LSM: Customer Chats
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By Paul
In Create Community, Create Loyalty, Good-Bad LSM
Posted 18 December 2015

Good LSM: Customer Chats

Happy Friday! We’ve got an easy and effective marketing idea for your small business today. We spotted this idea at Whole Foods in Atlanta, GA in November, and completely forgot to post [...]

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 Good LSM: Study Break Sale
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By Paul
In Be Calendar Relevant, Be Locally Relevant, Good-Bad LSM
Posted 11 December 2015

Good LSM: Study Break Sale

The holidays are just around the corner, and for college students that means it’s exam time! We spotted this great local marketing idea in Charlottesville, Va., home of the University of [...]

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 Good LSM: Holiday Guides
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By Paul
In Be Calendar Relevant, Build Awareness, Drive Traffic, Drive Trial, Good-Bad LSM
Posted 3 December 2015

Good LSM: Holiday Guides

‘Tis the season for shopping, party planning and celebrating with family and friends. It’s also the season when your mailbox becomes filled with catalogues from retail shops, coupons [...]

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 Good LSM: Seasonal Services
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By Paul
In Be Calendar Relevant, Drive Traffic, Good-Bad LSM, LSMerriment, Marketing Plan
Posted 19 November 2015

Good LSM: Seasonal Services

With the holidays just around the corner, many of your customers will be rushing around, collecting all they need to host events, attend events (can’t show up empty handed!) and give gifts [...]

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