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Build Awareness

 Create A Remarkable Card: The Basil Business Card
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By Shannon
In Be The Leader, Build Awareness, Remarkability
Posted 14 May 2025

Create A Remarkable Card: The Basil Business Card

Most restaurants have business cards (ALL should). A few restaurants still have matches as business cards. But what about a basil business card that looks like matches? The restaurant Acqua […]

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 Tips for Today: National Small Business Week
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By Paul
In Be Calendar Relevant, Be Locally Relevant, Build Awareness, Create Community, Drive Traffic, Event
Posted 23 April 2025

Tips for Today: National Small Business Week

National Small Business Week kicks off the first week of May. According to the Small Business Association website: Every year since 1963, the President of the United States has issued […]

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 Tips for Today: Earth Day Promotions
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By Paul
In Be Calendar Relevant, Build Awareness, Drive Traffic, Drive Trial, Event, Marketing Plan, Planning
Posted 8 April 2025

Tips for Today: Earth Day Promotions

April 22, is Earth Day! The celebration of Earth Day in 1970 launched the modern environmental movement. Over the years, we’ve seen a some great examples of how businesses are celebrating [...]

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 Tweet, Post, and Pin: A Beginner’s Guide to Social Media (Part 3 of 3)
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By Savannah
In Be Locally Relevant, Build Awareness, Drive Traffic, Social Media
Posted 22 February 2025

Tweet, Post, and Pin: A Beginner’s Guide to Social Media (Part 3 of 3)

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to choose […]

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 Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 2 of 3)
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By Savannah
In Be Locally Relevant, Build Awareness, Drive Traffic, Social Media
Posted 20 February 2025

Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 2 of 3)

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to […]

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 Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 1 of 3)
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By Savannah
In Be Locally Relevant, Build Awareness, Drive Traffic, Social Media
Posted 18 February 2025

Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 1 of 3)

Overview Social Media has become an integral part of marketing plans for businesses, small and large. It supports the strategy of creating word of mouth referrals and marketing for your […]

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 C’mon – Chicken – Just Do Social Media Already
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By Paul
In Build Awareness, Marketing Plan, Social Media, Tactic
Posted 16 February 2025

C’mon – Chicken – Just Do Social Media Already

What’s wrong with you? Too chicken to do social media? Bok bok! C’mon – you baby – stop being a wuss! Do social media already. I spend a lot of […]

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 5 Reasons to Use an Email Marketing Campaign
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By Savannah
In Build Awareness, Drive Traffic, Drive Trial, Marketing Plan, Social Media
Posted 18 January 2025

5 Reasons to Use an Email Marketing Campaign

How do you communicate with your customers when they aren’t in your store, restaurant or cafe? Do you blog? Tweet? Post on Facebook? All those formats are fine for snippets […]

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