LSMerriment: National Ugly Sweater Day

For the month of December, we’re celebrating “25 Days of LSMerriment.” In other words, we’re sharing 25 great holiday local store marketing ideas to inspire you this season and help drive sales!

Today, we’re sharing an idea from Trader Joe’s! It’s our second tacky Christmas sweater-themed post (view the first one here), but it’s an idea that is achievable for all types of small businesses, not just restaurants or bars that have the space to host big ugly sweater parties!

We love this idea because it takes a certain amount of effort from the customer, and encourages interaction between the Trader Joe’s team members and the members of the community! Plus, ugly holiday sweaters are so silly and fun to wear – it will help keep the mood in the store light and festive. You could make this work for your business by offering an ugly sweater-wearer a percentage off their total order, a freebie at checkout, or other special offer.

To check out the rest of our LSMerriment series click here!