Good LSM: Summer Sampling
Product sampling is one of our go-to marketing tactics for small businesses. By sampling your products or services, you increase the likelihood that customers will buy your product. As we […]
Delta’s Pizza Party: Surprise & Delight
For anyone who’s ridden an airplane lately, you are likely familiar with the ins and out (and ups and downs) of air travel. Travel is affected by so many factors that are […]
Tips for Today: Seasonal Hiring
Memorial Day has come and gone. Can you believe it? That means summer is officially upon us! Depending on where you live, the summer months can mean an influx of […]
Bad LSM: The “Pre-Close”
Picture this: it’s Friday night at 7:30 PM. You’re working the closing shift at the local coffee shop, and things are starting to wind down, as you close at 8:00 […]
By Paul
Posted Asking for Customer Feedback: You Can Do It!
Over the past few weeks, we’ve lauded the benefits of surprising and delighting your customers, and shared some fantastic examples from the customer service experts at Ritz Carlton. Today, [...]
Tips for Today: Shorter Lines at the Register
Long lines at the register can be a bummer – especially if the customer has already had a great time shopping at your retail or grocery store. Even with only […]
Good LSM: Creative Tip Jars
We’re always on the look out for unique small business marketing ideas, and we spotted this creative tip jar at our local coffee shop, Buzz Bakery. While creative tip jars […]
The Ritz-Carlton: Surprise & Delight Experts
It’s no surprise (pun intended) that The Ritz-Carlton is heralded for their impeccable Gold Standards of customer service. Their employees (regardless of title) go above and beyond what is [...]
