5 Questions to Ask for Successful Promotional Planning

As a small business owner, you probably already know that seasonal promotions will help you meet or exceed your sales goal for a certain time period. But before you begin, it’s helpful to [...]

Make Your Location a Destination: Seasonal Events

Seasonal events and promotions are a great way to draw repeat customers. In previous blog posts, we’ve lauded the success of such seasonal products and promotions, like Starbuck’s [...]

End of Summer Marketing Ideas

As summer draws to a close (boo hoo!), and depending on where your small business is located, you may notice a change in who your customers are and how often they are coming in. Kids are going [...]

Fall into Autumn

Kids are headed back to school, and Labor Day weekend is just a few days away. You know what that means – fall is almost here! How is your small business gearing up for the transition? Here [...]

Good LSM: Refreshing Treat for Customers

In our new series “Good LSM, Bad LSM,” we’ll share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about. And feel free to [...]

Holiday Hiring: Why You Should Start Planning Now

In addition to everything you need to organize and plan for in preparation for the holiday shopping season (only 105 days until Christmas!), another thing you should be thinking about is hiring [...]

Tips for Today: Holiday Decorating

Holiday decorations can run the gamut in terms of taste. From purposefully tacky to elegant and refined, you likely seen examples of both (and everything in between) in your neighborhood during [...]

It’s That Time of Year! Pumpkin Spice…Everything

Last week on Jimmy Kimmel Live, Jimmy bemoaned the arrival of pumpkin spice flavored everything. From the now-ubiquitous Starbucks Pumpkin Spice Latte to pumpkin spice flavored beer, baked goods, [...]

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