Locally Relevant Koffie

Be relevant to your customers is life/business rule #1. This outdoor ad at a tram stop in Amsterdam caught my eye for two reasons… 1) It’s for a new coffee product. 2) It’s very [...]

The Marketing Power Of A Simple T-Shirt

I was recently reminded of the power of a simple, inexpensive and easy marketing tool – the t-shirt. At a Wine Bloggers Conference in Oregon, we visited Willamette Valley Vineyards. [...]

C’mon – Chicken – Just Do Social Media Already

What’s wrong with you? Too chicken to do social media? Bok bok! C’mon – you baby – stop being a wuss! Do social media already. I spend a lot of time convincing my clients [...]

Marketing Offers Can’t Feel Selfish

When creating a marketing offer, you’ve got to make sure they are as meaningful to your customer as they are for your business. Toward the end of September, my old* dentist sent the [...]

Dutch McLocalization

In the Netherlands, McDonalds makes their menu locally relevant by offering a traditional Dutch food item – the Kroket. The Wrapper Notice the bicyclists… this makes this especially [...]

Do You Need a Communications Plan? (Answer: Yes)

You know the old saying… “Fail to plan, plan to fail.” Well, the adage rings especially true when talking about your marketing and communications plans for your small business. [...]

Good LSM: Graduation Catering

Does your café or restaurant offer catering services? If so, you may be gearing up to cater your customers’ summer celebrations: graduations, Father’s Day, outdoor picnics, and [...]

Good LSM: Personalized Mailer

We love finding great examples of local store marketing, especially when those examples are from bigger chains. Today, we’re sharing an example from Wegmans. They’re opening a new [...]

page 1 of 2