How to Be Different: “Create A Contagion”

The crux of Guy Kawasaki’s book The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything is about turning ideas into action! In chapter 9, “The Art of [...]

How To Be Different: “Zag!”

You probably know Marty from his book “The Brand Gap“. His most recent book “Zag: The Number One Strategy of High-Performance Brands” talks about and teaches us how to [...]

The Store Tour Con

URGENT MESSAGE: Boss is in market visiting stores. At ours now. Could be headed anywhere within the district. Be prepared! It is one of the oldest tricks in the book. And, from what I can tell, [...]

Create A Remarkable Card: The Basil Business Card

Most restaurants have business cards (ALL should). A few restaurants still have matches as business cards. But what about a basil business card that looks like matches? Recently at Acqua al 2 [...]

Hiring Philosophy: 1 Great Person = 3 Good People

This past weekend, I was shopping at one of my favorite places on earth, The Container Store. Who doesn’t love organizing? Well, some people probably really don’t like it, but for me – there is [...]

5 Ways To Show Your Customers You Care

No matter what industry you’re in, one of the easiest ways to stand out from your competition is to provide exceptional service to your customers. You could have the best burger on the block, but [...]

5 Customer Service Mistakes That You’ve Probably Made

In a previous article, we shared various ways to offer great customer service to your customers. In this article, however, we’re going to shed a little light on small things you (or your staff) [...]

Want To Improve Your Customer Service? Start By Rewarding Your Employees

While rewarding your team members for high sales or another financial metric are nothing new, have you ever considered rewarding them for providing exemplary customer service? Rewards for [...]