Marketing Plan

I haven’t been a student for years, but the month of September always makes me want to go out and purchase brand new notebooks and binders and come home and sharpen my pencils. Does anybody [...]

While we’re still a ways from Labor Day, for some kids, the end of summer is near. Many K-12 schools across the country begin school soon, and most colleges classes begin at the end of the [...]

I was recently reminded of the power of a simple, inexpensive and easy marketing tool – the t-shirt. At a Wine Bloggers Conference in Oregon, we visited Willamette Valley Vineyards. [...]

In our Trends & Tours Series, we’ve talked about Store Tours and Friending the Competition as ways to keep up with the competition and get ideas for your business. But to really get a [...]

Staying on top of what’s going on in your industry is an important part of being a successful and sustainable small business. Industry news provides insight into trends, new regulations or [...]

By the time a trend has gone mainstream, it’s usually on its way out. Here are 5 ways that you can you get ahead of the trends happening in your community and your industry. 1. Read. A lot. [...]

Father’s Day is coming up – how are you planning to celebrate with your customers? Special promotions for dads? Sharing gift ideas to make it easy for moms, kids, and friends? Or, [...]

When creating a marketing offer, you’ve got to make sure they are as meaningful to your customer as they are for your business. Toward the end of September, my old* dentist sent the [...]