Loyalty – Local Marketing Master Class

In Be The Leader, Drive Traffic, Drive Trial, How To, Increase Frequency, Marketing Plan, Planning, Tactic

Posted 26 January 2025

5 Quick Tips on How to Create a Valuable Customer Rewards Program

How many customer reward cards are in your wallet, on your phone or on your keychain right now? Which ones do you actually use? Probably the ones that provide you […]

By Savannah

In Create Community, Create Loyalty, Good-Bad LSM, Remarkability, Social Media

Posted 18 September 2015

Good LSM: Celebrate Your Customers

How often do you make a fuss over your customers? And no, we don’t just mean saying “thank you” as they check out or holding the door open for them […]

By Paul

In Be The Leader, Create Loyalty, Marketing Plan

Posted 30 April 2015

What is a “Surprise & Delight” Experience?

Here on LSMGuide.com, we often talk about how various marketing activities are great examples of “surprise and delight” experiences. But, what does that really mean? Shouldn’t [...]

By Paul

In Create Loyalty, How To, Marketing Plan, New Store, Remarkability

Posted 2 April 2015

5 Small Things That Can Impact Your Brand in a Big Way

Did you know that within the first 10 seconds of approaching and walking into your store or restaurant (or visiting your website or social media sites), customers make a quick-fire […]

By Savannah

In Be The Leader, Create Loyalty, Drive Traffic, Increase Frequency, Increase Ticket

Posted 30 January 2014

Why Launching a Customer Loyalty Program is Worth the Gamble

What type of small business do you own? A coffee shop? A burger joint? A small boutique? Let’s say you own a small wine shop. Think about all the other […]

By Savannah

In Be The Leader, Create Community, Remarkability

Posted 16 October 2013

How “Human” Is Your Small Business?

Despite living in the modern world, with our smartphones, central air and Whole Foods, our primal brain is still wired for survival. Within minutes of meeting someone new, we unconsciously […]