Marketing Plan

In our Trends & Tours Series, we’ve talked about Store Tours and Friending the Competition as ways to keep up with the competition and get ideas for your business. But to really get a [...]

Staying on top of what’s going on in your industry is an important part of being a successful and sustainable small business. Industry news provides insight into trends, new regulations or [...]

By the time a trend has gone mainstream, it’s usually on its way out. Here are 5 ways that you can you get ahead of the trends happening in your community and your industry. 1. Read. A lot. [...]

Father’s Day is coming up – how are you planning to celebrate with your customers? Special promotions for dads? Sharing gift ideas to make it easy for moms, kids, and friends? Or, [...]

When creating a marketing offer, you’ve got to make sure they are as meaningful to your customer as they are for your business. Toward the end of September, my old* dentist sent the [...]

Here are five holidays to perk up your May marketing calendar: May Marketing Holidays The Kentucky Derby The running of The Kentucky Derby takes the first Saturday in May. Often called “the [...]

As a small business owner, you probably already know that seasonal promotions will help you meet or exceed your sales goal for a certain time period. But before you begin, it’s helpful to [...]

April 22, is Earth Day! The celebration of Earth Day in 1970 launched the modern environmental movement. Over the years, we’ve seen a some great examples of how businesses are celebrating [...]