Overview Depending on what type of small business you run, it might be beneficial to you to check in with your customers on the anniversaries of their “big purchases.” Details […]
Overview As a small business owner, you’ve probably faced your own busy season(s). If you’re a retailer, this can be around the holidays. If you’re a restaurant or a bar, […]
Overview Word of Mouth happens when you’re doing something so well, others can’t help to talk about you. They remark about you. You literally become remarkable! Someone else speaking [...]
Overview Customer contests are an easy and fun way to interact with your customers. Plus, with a few small modifications, they can be a great way to keep those customers […]
Overview Your customers’ experience within your location is dependent upon many factors, but one of the outstanding factors is the people that you hire to greet, serve, and help your […]
Overview It has been said that it takes 12 positive service experiences for a customer to “forget” 1 negative service experience. If you’ve ever tried to make amends with an [...]
Overview Today, there are so many forums for small businesses to receive customer feedback. From social media, to online review sites, to email and in-person conversations – it’s almost hard […]
Overview Did you know that within the first 10 seconds of approaching and walking into your store or restaurant, customers make a quick-fire judgment of your business? What factors shape […]
Overview Listen up – an estimated 50% of small businesses will fail this year. Hear is one way to make sure your business is not part of that statistic! Details […]
Overview “Where’s the restroom?” – “Down that hall, to the right.” (Finger pointing to the back of the restaurant). Has this ever happened to you in a restaurant (or retail […]
Overview Today, there are so many forums for small businesses to receive customer feedback. From social media, to online review sites, to email and in-person conversations – it’s almost hard […]
Overview While rewarding your team members for high sales or another financial metric are nothing new, have you ever considered rewarding them for providing exemplary customer service? Rewards [...]
Overview The practice of offering your products or services at a reduced price either by offering a percentage off (save 20%) or flat amount (save $20). As a rule, we […]
How do you communicate with your customers when they aren’t in your store, restaurant or cafe? Do you blog? Tweet? Post on Facebook? All those formats are fine for snippets […]
Overview An employee performance reward program benefits employees who consistently meet performance expectations and demonstrate certain behaviors. However, it’s not all about gifts, cash [...]
Overview Gift cards can generate significant revenue and profits. Plus, they are an easy way for your existing customers to refer new business your way! Details These days, many shoppers […]
Overview The men and women in uniform in your community deserve to be celebrated and honored. Every day, they risk their lives to make sure your community is a safe […]
Overview After your Grand Opening Event has come and gone, be sure to show your appreciation to those who have provided their time to make the Grand Opening a success. […]
Overview In-Store Events are a great way to drive current and potential customers to your location for a festive occasion, sample your products and drive sales. Details Often, these events can [...]
Overview Host an anniversary party for the community to thank your customers AND build awareness with potential customers. Details A store anniversary party is a great excuse to host a […]
Overview Book readings aren’t just for book stores or libraries! Your retail shop or café would be the perfect location for intimate book readings. Connect with a local author and […]
Overview What better way to show your customers you care about them then by planning a Customer Appreciation Day in their honor? Details First things first… when should you host […]
Overview The holidays are the perfect time to say “thank you” to your customers and clients and celebrate! What better way to build community and drive traffic than to have […]
Overview If you run a specialty goods retail shop, creating a specialty membership program for your customers could be a great way to create a base of loyal customers who make […]
Overview If your restaurant, café, spa or retail shop is located in a downtown area, or near various large office buildings, this is a great marketing activity for you. Many […]
Overview A radio station broadcast on-site at your location is a great away to build awareness and drive traffic and trial of your products. This is a great activity for new […]
Overview There are a number of activities your location may engage in that qualify as raffles. These can be great ways to engage your current customers or spread the word […]
Overview Partnering with local schools is a great way to integrate your business into your local community and be part of what’s important to your customers. Details During your Community […]
Overview If your store is opening at the beginning of the school year, or if you’re looking for an opportunity to give back to your local community: collect school supplies […]
Overview Adding a seasonal menu item to your offerings is an easy way to create excitement about the changing of the seasons, and could drive traffic and trial to your […]
Overview Social Media is a marketing activity that supports the strategy of creating word of mouth. It uses online tools (like blogs, Twitter, Facebook, etc.) to help spread the word […]
Overview It’s no secret that social media is an easy way to grow your brand identity and instantly reach your customers (and potential customers). But many retailers, restaurants and other [...]
