Good LSM: Taste Good & Do Good

In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you in your marketing and sales driving activities.

Today, we’re sharing a great example that is especially relevant for the holiday season! Bottlerocket, a wine and spirits shop in New York City recently held their annual “Thanksgiving Workshop,” in which they showed their customers how to pair wine, beer and spirits with traditional Thanksgiving fare.

Tickets were $20, and $5 of that cost went to City Harvest (a non-profit that works to feed the hungry in NYC) and $5 of the cost was for a coupon to use at the store. Pretty genius! Not only are you giving back to the immediate local community, but you’re encouraging your customers to see you as the ultimate food/wine/spirit pairing resource, and turn around and buy what they need from you!

We love it!

Are you hosting any holiday food and wine pairing events at your wine, spirits or specialty goods store? Tell us about them in the comments section below!

Members, want more tips and tricks on planning for the holidays? Don’t miss our Holiday Planning Guide.

Not a member yet? Sign up for our LSMGuide Newsletter to get your free copy of the Holiday Planning Guide and see what LSMGuide is all about!